LFW – The Topshop FROW

Back in the day, the bi annual fashion weeks (NY, LDN, Paris, Milano) were there to tell the buyers, editors and all round fashionistas what they would be wearing NEXT season. But in today’s consumer driven, impatient times some designers have stepped up their game and moved away from the status quo.

Since September 2016 brands like Tommy Hilfiger and Burberry have been making their collections immediately available and Topshop is pushing this ethos hard this season. If like me you’ve received about a million marketing emails this week from Topshop HQ, you’ll only be one click away from shopping what the influencers were wearing at the FROW at the Topshop Unique show.